Current Analyses
Get objective analyses of the social and digital habits of young Bulgarians, based on research.
Result: Informed decisions for your business or personal life.Research
How the younger generations in Bulgaria are redefining traditional norms of life, work, and social values.
Why Follow Us
Get objective analyses of the social and digital habits of young Bulgarians, based on research.
Result: Informed decisions for your business or personal life.We present the real picture without exaggeration, so you understand the true values and motivations.
Result: Better connection with different generations.Direct commentary and interpretations from cultural analysts and sociologists.
Result: Deep understanding of the reasons behind the changes.We examine how the work-life balance is being redefined in the new reality.
Result: Ideas for a healthier and more satisfying daily routine.Content is presented in a contemporary, easily accessible format – articles and commentary.
Result: Easy and enjoyable assimilation of information.Every topic includes practical takeaways that you can apply immediately.
Result: Concrete steps for adaptation and growth.Unlike traditional media, we don't rely on stereotypes. Our approach is based on data and direct communication with the generation that is changing Bulgaria.
Our analyses are based on research and interviews with young people, not outdated notions. This gives us an authentic view of their digital habits and values.
We collaborate with cultural analysts and sociologists who live and work in Bulgaria. Their commentary is contextual and reflects the real changes in work-life balance and social norms.
We present information analytically, without exaggeration or sensationalism. Our style is modern and clear, designed for an audience seeking content, not sensationalism.
We are clear about our sources and methodology. This builds trust among readers who are tired of superficial media stories about "young people".